Brand Communications Specialist
Company: Xpedient Logistics
Location: Groveport
Posted on: October 23, 2024
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Job Description:
Xpedient is a full-service 3rd party logistics provider. We have
experience helping a diverse client base in warehousing services,
transportation management, supply chain management, order
fulfillment and labor needs.SummaryAs the Brand Communications
Specialist at Xpedient, you will be the driving force behind our
internal and external communication and marketing strategies. This
role requires a versatile individual who can manage various
communication channels, execute marketing strategies, and enhance
our brand identity. You will work closely with sales, operations,
and executive management to achieve our business objectives. This
role offers a unique chance to significantly impact the company's
growth by leading both communication and marketing efforts, and
it's ideal for someone who is analytical, creative, and
entrepreneurial.ResponsibilitiesCommunication Management:External
Communication: Oversee social media platforms, company websites,
and media relations.Internal Communication: Draft newsletters,
memos, and internal training materials.Crisis Communication:
Develop and implement communication procedures for various
situations or crises.Brand Voice: Collaborate with other teams to
define and maintain the public voice of the brand.Marketing
Leadership:Strategy Development: Create and execute marketing
strategies to drive brand awareness, generate leads, and support
business growth.Content Creation: Produce digital content for
websites, social media, and email marketing campaigns.Advertising:
Manage LinkedIn and Google advertising/marketing efforts.Design and
Development: Handle some graphic design and website design,
development, and support.Sales Support: Provide marketing support
to sales teams.Metrics and Analysis: Utilize Google Analytics to
monitor KPIs like website traffic and conversion rates, and assess
marketing effectiveness.Budget Management: Manage the marketing
budget effectively.Brand Management:Brand Identity: Cultivate and
maintain a strong brand identity.Market Research: Identify growth
opportunities through market research and competitive
analysis.Trend Monitoring: Stay updated on industry trends and
market developments.Additional Responsibilities:Content Creation:
Draft press releases, speeches, letters, interdepartmental memos,
contracts, and other business correspondence.Issue Management:
Identify and manage issues in a fast-paced
environment.Confidentiality: Handle confidential and sensitive
company information.Qualifications:Experience: Proven 2-3 years of
experience in digital content creation, website management, social
media, and email marketing.Analytical Skills: Proficiency in Google
Analytics and other analytical tools to measure marketing
performance.Design Skills: Basic graphic design and website
development skills.Marketing Knowledge: Strong understanding of
LinkedIn and Google advertising/marketing.Communication Skills:
Excellent written and verbal communication skills, with the ability
to draft a variety of business documents.Entrepreneurial Mindset:
Ability to work independently and drive marketing initiatives in a
fast-paced environment.Collaboration: Ability to work closely with
sales, operations, and executive management teams.Confidentiality:
Trustworthy with handling sensitive information.Regular Tasks:
Social Media- Researching, creating, publishing, content
calendarApparel- Design, Ordering, Maintain budgetSales- Support
sales on a daily basis with researching new marketing techniques,
developing metrics, creating new sales campaigns, etc.Graphic
Design- Develop material for internal/external distribution such as
holiday cards, calendars, newsletter, safety alerts, etc.Light
contract workReport out on monthly metrics to leadership team and
suggested actions for approvalMaintain website PowerPoint
presentation creationMeeting coordinationMust be able to
successfully pass a background check and drug screen. Xpedient
Logistics is an Equal Opportunity Employer. Xpedient offers
competitive wages, insurance benefits (medical, dental, vision and
life), paid time off and holidays. Compensation details:
70000-70000 Yearly SalaryPI92b7050658c6-25660-35659925
Keywords: Xpedient Logistics, Mansfield , Brand Communications Specialist, Other , Groveport, Ohio
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